Here are some statistics I found on 'business' blogging:
-"46% of all bloggers are professional bloggers. This may mean that they’re writing a corporate blog, or simply writing about the industry that their company is in, while not necessarily mentioning their company at all."
-"This equates to just over 84.5 million bloggers that are, in essence, business bloggers. If your company doesn’t have some kind of blog presence, that’s potentially 84.5 million businesses ahead of you when it comes to reaching your target audience."
-"Online sales in 2007 totaled $260 billion. Blogs are known to increase awareness of new products and offers from companies. Less than half are utilizing this, which means that 1 out of 2 companies are losing a large part of $260 billion dollars of online income."
[www.falkowinc.com]
Monday, October 27, 2008
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